Virtual reality is currently used to enhance travelers' experience, providing destinations,
attractions, and businesses with additional marketing tools, resha** consumer …

Purpose While quiet quitting is not an entirely new phenomenon, no published research has
examined its relationship to existing concepts from a human resource management and …

Abstract The United Nations 2030 Agenda for Sustainable Development emphasizes the
importance of fostering “full and productive employment and decent work,” highlighting the …

Purpose This study explores tourists' virtual reality experiences during the transition to the
Metaverse. Design/methodology/approach Qualitative approach was employed to capture …

Purpose The purpose of this study is to explore from a place attachment (PA) theory
perspective the extent to which and how, a fully immersive virtual reality (VR) experience …

Purpose This study aims to examine how virtual influencers (VIs) affect purchase intentions
in tourism and hospitality e-commerce live streaming (THCLS) by focusing on the roles of …

Purpose The main purpose of this study is to explore the effect of three dimensions of “home
feeling”–home-as-practical, home-as-social and home-as-attachment–on the online rating of …

Purpose This study aims to examine how the telepresence of tourists using immersive
technology affects responsible travel behaviour at natural heritage sites by exploring the role …

Smart tourism destinations (STDs), driven by technological advancements, aim to increase
travellers' experiences and residents' quality of life. However, the existing research primarily …

Purpose The purpose of this study is to explore the factors influencing viewers' engagement
intention in travel live streaming (TLS) from a perceived value perspective …