Whilst the rapid advancement of technology in the 21st century has facilitated the online
collection, storage, retrieval, manipulation, and transmission of individuals' personal …

Information privacy refers to the desire of individuals to control or have some influence over
data about themselves. Advances in information technology have raised concerns about …

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing
scholars in recent years. Our research contributes to this emerging domain by examining AI …

Abstract Conversational Artificial Intelligence (AI) backed Alexa, Siri and Google Assistants
are examples of Voice-based digital assistants (VBDA) that are ubiquitously occupying our …

Online transactions have been reported to be hindered by privacy concerns. Although
information privacy presents a threat to e-commerce adoption, cultural differences between …

One concern with the rise of large language models lies with their potential for significant
harm, particularly from pretraining on biased, obscene, copyrighted, and private information …

The ready access to and availability of social media has opened up a wealth of data that
marketers are leveraging for strategic insight and digital marketing. Yet there is a lack of …

This research quantifies how privacy concerns and consumer characteristics are associated
with e-commerce participation and consumer response to social media advertising by …

The first edition of this book was published in English in 2014. Work on it began in April
2011, and the original book plan of nine chapters has now been transformed into a …

Given the diffusion of the Social Web and increased disclosure of personal information
online, the 'privacy paradox'suggests that while Internet users are concerned about privacy …