Purpose The paper aims to examine the moderating role of both the perceived value and
perceived trust in the relationship between the ease of use, perceived risk, perceived …

The central emphasis of human resource management resides in the precise delineation of
job responsibilities, engaging in systematic inquiry to identify well-suited candidates, and …

E-commerce marketplaces often offer fast and scheduled delivery services for free to attract
customers, imposing strict time constraints on delivery, but do all people really want such …

This study aims to bridge the gap between traditional consumer behavior analysis and
modern techniques by integrating big data analysis, eye-tracking technology, and survey …

Sustainable development is growing in importance in today's climate crisis. With the
percentage of sales via digital channels increasing annually and consumers becoming …

(1) Background: As digital technology continues to reshape visual landscapes,
understanding how design elements influence customer experience has become essential …

The examination of ocular movements has a wide range of applications due to the current
developments in sensors that are now able to collect this biometric. This type of investigation …

This article examines usability evaluation methodologies, then presents a non-conscious
behavioral indicator based on user eye movements and pupil dilation. The authors test how …

This article is a systematic literature review that analyzes the use of eye-tracking as a
physiological correlate of consumer behavior in neuromarketing research. The review …

With e-commerce companies, artificial intelligence (AI) has emerged as a crucial innovation
that allows companies to streamline processes, improve customer interactions, and increase …