In recent years, with the rapid development of live-streaming commerce, the social dynamics
and psychological impact of such online activities merit further discussion. In this study, we …

Purpose The present study aims to examine the impact of social media marketing activities
(SMMAs) on the adoption of food waste reduction behavior among Generation Z consumers …

Purpose This paper aims to investigate whether brand anthropomorphism has a direct
impact on brand hate and what are the prevailing factors that play a significant role in this …

This article draws on the stimulus–organism–response (SOR) model to understand the role
of negative emotions in the anti-brand behaviors of online users who consume snow sports …

Mobile banking, an innovative branchless banking system, is burgeoning in Pakistan.
Grounded in expectation confirmation theory, this study empirically examines the interplay of …

Extant studies on sustainable property management (SPM) are yet to be reported for
shop** malls in develo** countries. Shop** malls play a vital role in commercial …

This study investigates the factors influencing consumer repurchase intentions within digital
platforms of SMEs in Malacca, Malaysia. It introduces a novel framework comprising five …

This research analyses some of the antecedents and consequences of brand hate and
examines the moderating effects of neuroticism and extraversion personality traits on …

Customer retention is crucial for the survival of any organisation in today's highly competitive
market. Hence, it is crucial for organisations to recognise and address the elements that may …

Brand hate is prevalent across industries, particularly in technological sectors, where
companies face more brand hate and subsequent retaliatory behaviors than other sectors …