A bibliometric review of International Marketing Review (IMR): past, present, and future
Purpose The primary objective of this endeavour is to form a retrospective overview of the
International Marketing Review (IMR) and map its way forward. Design/methodology …
International Marketing Review (IMR) and map its way forward. Design/methodology …
The internationalization of African fintech firms: marketing strategies for successful intra-Africa expansion
Purpose The purpose of this study is to explore how African fintech firms adapt their
marketing strategies for successful market expansion into new African countries …
marketing strategies for successful market expansion into new African countries …
Resilience of small retailers in facing the Covid-19 pandemic–a qualitative study
Purpose This study aims to understand the impact of the Covid-19 pandemic on small
retailers, and their response to it, using the crisis management model. The research …
retailers, and their response to it, using the crisis management model. The research …
From mobile crowdsourcing to crowd-trusted food price in Nigeria: statistical pre-processing and post-sampling
Timely and reliable monitoring of food market prices at high spatial and temporal resolution
is essential to understanding market and food security developments and supporting timely …
is essential to understanding market and food security developments and supporting timely …
Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test
C Sengabira Ndereyimana, AKW Lau… - Asia Pacific Journal of …, 2022 - emerald.com
Purpose Heeding the call for insights into the Sub-Saharan African international marketing
context, this study aims to empirically examine consumers' desires and motivations for …
context, this study aims to empirically examine consumers' desires and motivations for …
Marketing for survival: The survivalist promotional mix of informal clothing manufacturing micro-enterprises
The purpose of this paper is to investigate the promotional activities embraced by informal
clothing manufacturing micro-enterprises (CMMEs) in the informal economy of an emerging …
clothing manufacturing micro-enterprises (CMMEs) in the informal economy of an emerging …
[PDF][PDF] Agricultural transformation in Rwanda: Can gendered market participation explain the persistence of subsistence farming?
C Ingabire, PM Mshenga, M Amacker… - Gender and …, 2018 - cgspace.cgiar.org
Despite the efforts to agricultural transformation in Rwanda, farming systems are
predominantly still in subsistence production. Women are more involved than men, and their …
predominantly still in subsistence production. Women are more involved than men, and their …
Common indigenous selling practices in Africa
Although African markets have incorporated various selling practices originating from the
West, there are still some selling practices that are indigenous to the African people and are …
West, there are still some selling practices that are indigenous to the African people and are …
Relational activities and channel contracts: Insights from channel intermediaries in Nigeria
U Uzo, J Mair, A Adewusi - Journal of Strategic Contracting …, 2018 - journals.sagepub.com
This article explains how relational activities affect the design of seemingly paradoxical
contractual arrangements among groups of channel intermediaries in Nigeria. The study …
contractual arrangements among groups of channel intermediaries in Nigeria. The study …
[BUCH][B] The Hidden Gem: Success in Africa's Informal Markets
U Uzo - 2023 - books.google.com
14th Inaugural Lecture of the Pan-Atlantic University to be delivered on July 14, 2023 by
Prof. Uchenna Uzo, BSc. Sociology (Lagos), MSc. Sociology (Lagos), M. Res. Management …
Prof. Uchenna Uzo, BSc. Sociology (Lagos), MSc. Sociology (Lagos), M. Res. Management …