During the last decade, cultural industries have grown in economic importance, and
research interest in them has increased. Despite prolific research, there is a lack of a …

Twenty years ago, there were all but a handful of scholarly studies published about the
economics of the motion picture industry. Over the first decade of the new millennium, this …

This research provides an empirical test of the “Twitter effect,” which postulates that
microblogging word of mouth (MWOM) shared through Twitter and similar services affects …

Social media has become an important marketing media to attract and retain consumers.
This article focuses on the movie industry and aims to investigate how different channels …

Social media contains a massive amount of information, which provides researchers and
practitioners with an invaluable source of data to conduct research from end-users' …

For digital video subscription platforms, creating and managing content portfolios are critical
to acquire new customers, retain existing customers, leverage cross-sales, and generate …

This research seeks to address a void in the literature by exploring both individual and
organizational attributes that associate with customer engagement. At the individual level, it …

Across the many studies of motion picture box office success, unresolved debates and
untested assumptions about the contributing factors persist. Using an accessibility …

Movie industry experts continuously debate whether the industry's enormous investments in
stars pay off. Although a rich body of research has addressed the question of whether stars …

The economic value of celebrity brands is heavily influenced by their ability to generate
large-scale consumer interest. We develop a comprehensive framework for the drivers of …