The effects of corporate social responsibility practices and environmental factors through a moderating role of social media marketing on sustainable performance of …
This precise study performed a focalized investigation to examine the association of
environmental effects, new product development performance, superior customers' value …
environmental effects, new product development performance, superior customers' value …
The role of social media marketing in local government institution to enhance public atitude and satisfaction
Social media marketing (SMM) is one of the fast-growing tools utilized by the government to
disseminate information and communicate with the public in carrying out its function as a …
disseminate information and communicate with the public in carrying out its function as a …
[PDF][PDF] Repurchase intention and word of mouth factors in the millennial generation against various brands of Boba drinks during the Covid 19 pandemic
The purpose of this research was to find out whether 1) Price promotion, 2) Brand image, 3)
Food quality and 4) Perceived value of several Taiwanese boba beverage brands in Jakarta …
Food quality and 4) Perceived value of several Taiwanese boba beverage brands in Jakarta …
Satisfaction on the driving seat: exploring the influence of social media marketing activities on followers' purchase intention in the restaurant industry context
Recently, social media marketing has become an effective tool for restaurants to gain
visibility, increase customer engagement, and boost sales. Through social media marketing …
visibility, increase customer engagement, and boost sales. Through social media marketing …
The influence of social media and sustainability advocacy on the purchase intention of Filipino consumers in fast fashion
The large consumption of fast fashion brings many negative environmental impacts. Filipino
consumers love and buy fast fashion because it is relatively cheap but trendy, and there are …
consumers love and buy fast fashion because it is relatively cheap but trendy, and there are …
The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam
The relationships among social media communication, brand equity and satisfaction in a
tourism destination: the case of Danang city, Vietnam | Emerald Insight Books and journals …
tourism destination: the case of Danang city, Vietnam | Emerald Insight Books and journals …
Social network customer relationship management for orchestras: A case study on Hong Kong Philharmonic Orchestra
J Wang, S Deng, DKW Chiu, CT Chan - … (Social-CRM) in the Era of …, 2022 - igi-global.com
The COVID-19 pandemic and quarantine policies have caused the Hong Kong
Philharmonic Orchestra (HKPhil) to significantly reduce offline concerts and ticket revenue …
Philharmonic Orchestra (HKPhil) to significantly reduce offline concerts and ticket revenue …
Utilization of social media and its impact on marketing performance: A case study of SMEs in Indonesia
The role of social media has changed both producer and consumer behaviour worldwide. It
connects businesses and customers to communicate with each other seamlessly. Social …
connects businesses and customers to communicate with each other seamlessly. Social …
Impact of price promotion, corporate social responsibility, and social media marketing on word of mouth
JR Hanaysha - Business Perspectives and Research, 2021 - journals.sagepub.com
The purpose of this article was to test the effects of social media marketing, corporate social
responsibility, and price promotion on word of mouth in the fast-food industry. Only a few …
responsibility, and price promotion on word of mouth in the fast-food industry. Only a few …
The Influence of eWOM and Customer Satisfaction on Purchasing Decisions
FR Purba, EL Paramita - International Journal of Social …, 2021 - ejournal.undiksha.ac.id
The current development of technology makes it easier for humans to search for information.
Electronic words of mouth (eWOM) or information media through the internet becomes the …
Electronic words of mouth (eWOM) or information media through the internet becomes the …