Music is acknowledged as an excellent means of evoking favorable behaviors and brand
image, and this research puts auditory sensory input at center stage. By drawing on sensory …

Purpose India has a marvelous distinction of hosting religious and cultural extravaganzas on
an enormous scale, kee** in with its rich lineage and civilizational assortment. The …

Purpose This research aims to investigate the motivations and perspectives of festival
tourism in Northern Cyprus, emphasizing its economic, cultural, and social impacts in the …

Purpose The purpose of this study is to reexamine the dimensionality and role of experience
quality (EQ) to explain other related factors, namely, perceived value, satisfaction and …

In this research, the Stimulus-Organism-Response (SOR) paradigm is employed to
empirically investigate the connections between cultural motivation, involvement …

Purpose This study examined university students' participation in campus-based events
(CBEs). Using the Stimulus-Organism-Response (SOR) theory, the study specifically …

Music festivals are increasingly utilizing ICT to augment live music performances. This
research project proposes and trials three liveness scales to measure attendee's …

Purpose–This research has three objectives: to identify whether there are motivational
differences between attending live and online music festivals, to know whether these …

Purpose Music festivals are categorized as event management in the hospitality and tourism
(H&T) industry. Additionally, music festivals or events are a continuous phenomenon in the …

US counties are shifting from nonmetropolitan to metropolitan status during past decades
which leads to spatially heterogeneous demographic and economic changes. Exploring the …