Purpose This bibliometric study provides an overview of research related to digital
transformation (DT) in the tourism industry from 2013 to 2022. The goals of the research are …

This paper presents a systematic literature review of the research field on big data analytics
capabilities (BDACs). With the emergence of big data and digital transformation, a growing …

The lack of technology acceptance strategy is one of the fundamental causes of failures
observed in Digital Transformation (DT). Hence this paper investigates the implications of …

Purpose This paper aims to measure the intention to use digital marketing strategies to
enhance the performance of tourism business as well as the extent of digital renovation …

Big data analytics (BDA), as a new innovation tool, played an important role in hel**
businesses to survive and thrive during great crises and mega disruptions like COVID-19 by …

Purpose This paper aims to empirically examine the impact of dynamic capabilities on
Industry 4.0 capabilities in small and medium enterprises (SMEs) in Jordan. It also aims to …

Purpose Digitalization accelerates the need of tourism and hospitality ecosystems to reframe
business models in line with a data-driven orientation that can foster value creation and …

This study extends the foundations of the natural resource-based view (NRBV) by
introducing a mediation-moderation framework by analyzing the influence of green …

The vital role of entrepreneurial orientation and entrepreneurial bricolage in creating
sustained competitive advantage in retail and consumer service firms is increasingly …

Purpose This study examines the influencing factors of smart technology use behaviour
(STUB), influencing tourist satisfaction and enhancing revisit intention for the Chinese …