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[HTML][HTML] The influence of packaging color on consumer perceptions of healthfulness: A systematic review and theoretical framework
When consumers evaluate a new product, packaging design plays a critical role. In
particular, packaging color is a dominant design cue that influences consumer perception of …
particular, packaging color is a dominant design cue that influences consumer perception of …
Research on country-of-origin perceptions: review, critical assessment, and the path forward
Despite the volume of research and significant advancements in the country-of-origin (CO)
area, the topic remains contentious in two key areas. One area is the presence of tensions …
area, the topic remains contentious in two key areas. One area is the presence of tensions …
Walking the walk or talking the talk? Corporate social responsibility decoupling in emerging market multinationals
Research shows that emerging market multinational enterprises (EM-MNEs) increasingly
use corporate social responsibility (CSR) reporting as a global legitimation strategy. Less is …
use corporate social responsibility (CSR) reporting as a global legitimation strategy. Less is …
Disentangling the differential roles of warmth and competence judgments in customer-service provider relationships
Despite increasing interest in warmth and competence as fundamental dimensions in
consumers' evaluation of service providers, prior research remains ambiguous about which …
consumers' evaluation of service providers, prior research remains ambiguous about which …
[HTML][HTML] Stereoty** global brands: is warmth more important than competence?
Drawing on international branding literature and stereoty** research, the current study
seeks to answer the following research questions:(1) do consumers' perceptions of brand …
seeks to answer the following research questions:(1) do consumers' perceptions of brand …
Is warmth more critical than competence? Understanding how destination gender affects destination identification and destination advocacy
Purpose This paper aims to examine a new approach to understanding the
interrelationships between destination brand gender, stereotypes, destination brand …
interrelationships between destination brand gender, stereotypes, destination brand …
[HTML][HTML] Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach
A dynamic and growing body of marketing literature draws from the Stereotype Content
Model's (SCM) dimensions, warmth and competence, to describe individuals' perception of …
Model's (SCM) dimensions, warmth and competence, to describe individuals' perception of …
Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions
Advertising can be used to promote tourism recovery post-COVID-19 pandemic. However,
the effectiveness of such advertising in the pandemic context remains uncertain. This study …
the effectiveness of such advertising in the pandemic context remains uncertain. This study …
Global and local brand stereotypes: formation, content transfer, and impact
Purpose The dominant paradigm in international branding research treats perceived brand
globalness (PBG) and localness (PBL) as attributes algebraically participating in brand …
globalness (PBG) and localness (PBL) as attributes algebraically participating in brand …
Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations
Across four lab experiments and a field study, we find that brands are evaluated more
favorably when the brand is positioned in a manner that is congruent with the brand's home …
favorably when the brand is positioned in a manner that is congruent with the brand's home …