[HTML][HTML] Artificial intelligence in supply chain management: A systematic literature review
This paper seeks to identify the contributions of artificial intelligence (AI) to supply chain
management (SCM) through a systematic review of the existing literature. To address the …
management (SCM) through a systematic review of the existing literature. To address the …
Machine learning in marketing: A literature review, conceptual framework, and research agenda
EWT Ngai, Y Wu - Journal of Business Research, 2022 - Elsevier
In recent years, machine learning (ML) and artificial intelligence (AI) have attracted
considerable attention in different industry sectors, including marketing. ML and AI hold …
considerable attention in different industry sectors, including marketing. ML and AI hold …
Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation
Chatbots are increasingly engaged in retail settings, although research shows that
consumers typically prefer engaging with humans over chatbots. Past literature has argued …
consumers typically prefer engaging with humans over chatbots. Past literature has argued …
Antecedents and consequences of chatbot initial trust
RB Mostafa, T Kasamani - European journal of marketing, 2022 - emerald.com
Purpose Artificial intelligence chatbots are shifting the nature of online services by
revolutionizing the interactions of service providers with consumers. Thus, this study aims to …
revolutionizing the interactions of service providers with consumers. Thus, this study aims to …
Chatbot advertising effectiveness: When does the message get through?
Chatbots on social networking sites are a recent innovation in computer-mediated marketing
communication. In this study, 245 Facebook users between 18 and 35 years of age (M age …
communication. In this study, 245 Facebook users between 18 and 35 years of age (M age …
Examining the psychological process of develo** consumer-brand relationships through strategic use of social media brand chatbots
As brands increasingly integrate artificial intelligence (AI)-enabled automation as part of
their communication efforts, marketers have employed social media brand chatbots to …
their communication efforts, marketers have employed social media brand chatbots to …
MarkBot–a language model-driven chatbot for interactive marketing in post-modern world
AK Kushwaha, AK Kar - Information systems frontiers, 2024 - Springer
Hosting conversational responses on the official websites of products and services
companies is an essential marketing aspect. With Artificial Intelligence's help to make …
companies is an essential marketing aspect. With Artificial Intelligence's help to make …
Effects of anthropomorphic design cues of chatbots on users' perception and visual behaviors
Measurement of users' perception and visual behaviors to anthropomorphic design cues of
chatbots can improve our understanding of chatbots and potentially optimize chatbot design …
chatbots can improve our understanding of chatbots and potentially optimize chatbot design …
Chatbot advertising as a double-edged sword: The roles of regulatory focus and privacy concerns
In this article, the authors examine the effect of regulatory focus and privacy concerns on
consumers' responses to highly personalized chatbot advertising. Findings from two …
consumers' responses to highly personalized chatbot advertising. Findings from two …
Enhancing customer satisfaction with chatbots: the influence of anthropomorphic communication styles and anthropomorphised roles
Y Xu, J Zhang, R Chi, G Deng - Nankai Business Review International, 2022 - emerald.com
Purpose Chatbots are increasingly used in online retail settings and are becoming a
powerful tool for brands to engage customers. However, consumers' satisfaction with these …
powerful tool for brands to engage customers. However, consumers' satisfaction with these …