Succeeding on social media: Exploring communication strategies for wine marketing
Despite the growing popularity of social media as a platform for communication, little
research explores the use of communication within these platforms from both the brand and …
research explores the use of communication within these platforms from both the brand and …
Drivers affecting the adoption and effectiveness of social media investments: The Italian wine industry case
Purpose The purpose of this paper is twofold: first, to identify distinct organisational models
in a sample of firms operating in the wine industry; and second, to identify the main internal …
in a sample of firms operating in the wine industry; and second, to identify the main internal …
[HTML][HTML] Impacts of marketing strategy and social media activity on the profitability of online wine shops: The case of Hungary
Today, the wine business can benefit significantly from the advantages of online sales and
the use of social media. However, while the online wine business is growing and the …
the use of social media. However, while the online wine business is growing and the …
[ספר][B] Successful social media and ecommerce strategies in the wine industry
G Sznolnoki, L Thach, D Kolb - 2016 - books.google.com
This book focuses on principles and practices in digital wine marketing. By providing a
global overview of social media and e-commerce strategies and practices in the wine …
global overview of social media and e-commerce strategies and practices in the wine …
Are customers having e-conversations about your wine? The importance of online discussion forums as electronic word of mouth for wine marketers
Wine purchase decisions are influenced by the experiences of other consumers and with
social media, these experiences can be delivered electronically. Of these, wine discussion …
social media, these experiences can be delivered electronically. Of these, wine discussion …
The effectiveness of social media marketing: a case of Lagos state Nigeria
Small businesses are drivers of any economy because of their capacity to, among others,
provide employment to the people and the owners. Their extinction will greatly affect a …
provide employment to the people and the owners. Their extinction will greatly affect a …
Viennese wineries on Facebook: Status quo and lessons learned
Social media platforms, in particular Facebook, continuously gain in relevance for personal
communication and branding activities. However, wineries still lack either a profound …
communication and branding activities. However, wineries still lack either a profound …
Online communication approaches and social networks in traditional wine regions: A case study from Italy
This study aims to analyze the different online communication approaches adopted by a
system of wineries situated in the same wine region. The analysis will be conducted by …
system of wineries situated in the same wine region. The analysis will be conducted by …
[ספר][B] Impact of Social Media on Strengthening Brand Loyalty in the Austrian Wine Industry
M Hahn - 2018 - dl.acm.org
Bachelor Thesis from the year 2018 in the subject Communications-Public Relations,
Advertising, Marketing, Social Media, grade: 1, 00, University of applied sciences, course …
Advertising, Marketing, Social Media, grade: 1, 00, University of applied sciences, course …
Toward Communication 4.0
Sandro Boscaini has been the president and managing director of Masi Agricola since 1978,
and runs the company together with his daughter, Alessandra, and his son, Raffaele. The …
and runs the company together with his daughter, Alessandra, and his son, Raffaele. The …