Does traffic means sales: evidence from Chinese live streaming commerce market
K Zhang, Z Ni, Z Lu - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose This research paper aims to investigate the critical factors influencing the live
commerce industry and their implications for Key Opinion Leaders (KOLs) and brands …
commerce industry and their implications for Key Opinion Leaders (KOLs) and brands …
When does ownership concentration improve franchise store performance?
Purpose This study aims to examine the performance outcomes of a store's ownership
concentration within a multi-unit franchise (MUF) network, emphasizing the nuanced effects …
concentration within a multi-unit franchise (MUF) network, emphasizing the nuanced effects …
Using Slutsky equation to find the hotel growth model in the destination life cycle: an empirical study in Myrtle Beach
XV Tran - International Hospitality Review, 2024 - emerald.com
Purpose The purpose of this paper is to examine the hotel growth model including hotel
brand, culture and life cycle phases of the Myrtle Beach, South Carolina, the fastest growing …
brand, culture and life cycle phases of the Myrtle Beach, South Carolina, the fastest growing …
A method of customer valuation score and implementation for marketing strategy
Purpose This study aims to introduce a compelling customer value score method (CVSM),
which is applicable for different product categories, and elaborates customer values in three …
which is applicable for different product categories, and elaborates customer values in three …
Map** the landscape of brand equity research: A bibliometric analysis of SCOPUS data (1993-2023)
C Zheng, M Khamarudin… - International Review of …, 2024 - econjournals.org.tr
This study aims to conduct a comprehensive bibliometric analysis of brand equity research
from 1993 to 2023, focusing on identifying influential publications, authors, journals …
from 1993 to 2023, focusing on identifying influential publications, authors, journals …
Corporate Social Responsibility, Advertising Intensity, and Performance: The Importance of National Philanthropic Environments
This study investigates the relationships among Corporate Social Responsibility (CSR),
advertising intensity, and performance in different national philanthropic environments …
advertising intensity, and performance in different national philanthropic environments …
Hotel average daily rate and room standard in game theory
X Tran, D Carr, D Owens, R Bethea, H Bouressa… - Anatolia, 2024 - Taylor & Francis
ABSTRACT The connection between Average Daily Rate (ADR) and hotel room standard in
both suburban and resort settings during high and low seasons remains an ongoing …
both suburban and resort settings during high and low seasons remains an ongoing …
Vliv investičního rozhodnutí na finanční výkonnost firmy v závislosti na nejistotě hospodářské politiky v nefinančním sektoru Pákistánu
A Quddus - 2023 - digilib.k.utb.cz
The non-financial corporate sector is a vital division of a country's economy, and a solid,
effective, and robust industrial foundation is therefore fundamental for the economic well …
effective, and robust industrial foundation is therefore fundamental for the economic well …
Construction Method of Casino based on Ethereum
J Rong - Highlights in Science, Engineering and Technology, 2023 - drpress.org
There are a lot of things that humans cannot do, and one of them is being fair, especially
when he is running a casino. However, Ethereum can. Constructing a casino that is …
when he is running a casino. However, Ethereum can. Constructing a casino that is …
[CITATION][C] The A SYSTEMIC STUDY ON THE HOSPITALITY INDUSTRY'S IDENTIFICATION OF INTANGIBLE CAPITAL
G Khurana, J Sharma - Turkish Journal of Computer and Mathematics …, 2021