Business simulation games have become popular in higher education and business
environments. The paper aims to identify the primary research trends and topics of business …

Purpose Building on technology acceptance and learning transfer theories, this study aims
to evaluate the integration of mobile augmented reality (MAR) in omnichannel retailing …

This study aims to examine the temporal evolution and changes of research interests and
trends in the educational augmented reality (AR) literature. To this end, 3718 articles …

With the rapid growth of online entertainment live streaming, how to continuously innovate
and achieve long-term sustainability has become a major challenge for the industry …

Objective: The objective of the article is to examine the technology acceptance of
unmanned, cashierlesstechnology. Since 2015, several startups have developed a new …

Sažetak The digital transformation has revolutionized the media industry, resha** the way
news is consumed and challenging the dominance of traditional printed publications. As …

Sažetak The wine market in the world is well developed, and the countries at the very top of
production are making great efforts to maintain their leading position. Traditional cultures …

Despite the importance of augmented reality (AR) technologies for business, revisional
research still restricts its focus to specific contexts, such as, for example, education. In …

The adoption of augmented reality has recently developed as a popular approach for
conducting digital business via virtual try-ons, virtual fitting rooms, online shop** apps …

Augmented reality (AR) is one of technologies that lately brings its potential to society. At the
same time, all the positive features brought by digital transformation and industry 4.0 are …