Background: Direct to consumer advertising is increasingly used by the pharmaceutical
industry, but its benefits and harms have yet to be summarised in a comprehensive and …

Treatment of elderly patients exhibits special characteristics and is often a sensitive process
within the scope of a general practitioner's work. Elderly patients present with more …

The patient–doctor interaction has changed profoundly in the past decades. In reaction to
paternalistic communication patterns, health policy makers have advocated for patient …

Now in its second edition, Health Communication: From Theory to Practice provides a
comprehensive introduction to theory, intervention design, current issues, and special topics …

Outlines how the social dimensions of medical diagnosis can deepen our understanding of
health. Diagnosis is central to medicine. It creates order, explains illness, identifies …

Over the past decades, professional medical authority has been transformed due to internal
and external pressures, including weakened institutional support and patient-centered care …

ContextDirect-to-consumer (DTC) advertising of prescription drugs in the United States is
both ubiquitous and controversial. Critics charge that it leads to overprescribing, while …

Background Historically, pharmaceutical companies have struggled with trust and brand
reputation among key stakeholders and have adopted innovative marketing strategies to …

Objectives. The aim of this study was to understand the range of factors that influence GPs'
uptake of new drugs Methods. A total of 107 GPs selected purposively from high, medium …

Page 1 Joanna Moncrieff Author of The Myth of the Chemical Cure THE BITTEREST PILLS
The Troubling Story of Antipsychotic Drugs Page 2 The Bitterest Pills Page 3 Also by Joanna …