With the continuing application of artificial intelligence (AI) technologies in decision-making,
algorithmic decision-making is becoming more efficient, often even outperforming humans …

Increased digitalization enabled innovation and practical examples from the retail industry
have captured the attention of marketing scholars, with rapid development in the academic …

Purpose This study aims to examine the role of big data analytics (BDA) powered by artificial
intelligence (AI) in improving sustainable performance (SP) through green supply chain …

Big data analytics (BDA) is a revolutionary approach for sound decision-making in
organizations that can lead to remarkable changes in transforming and supporting the …

Making appropriate decisions is indeed a key factor to help companies facing challenges
from supply chains nowadays. In this paper, we propose two data-driven approaches that …

Big data analytics and artificial intelligence (BDA-AI) technologies have attracted increasing
interest in recent years from academics and practitioners. However, few empirical studies …

The extant literature suggests that digital technologies (big data analytics, artificial
intelligence, blockchain) help firms gain a competitive advantage. However, the studies do …

Big data analytics (BDA) adoption is a game-changer in the current industrial environment
for precision decision-making and optimal performance. Nonetheless, the determinants or …

The importance of data-driven decisions and support is increasing day by day in every
management area. The constant access to volume, variety, and veracity of data has made …

Over recent years, organizations have started to capitalize on the significant use of Big Data
and emerging technologies to analyze, and gain valuable insights linked to, decision …