Marketing scholars and practitioners are showing increasing interest in Extended Reality
(XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed …

Applications of virtual reality (VR) and augmented reality (AR) assist both health care
providers and patients in cardiovascular education, complementing traditional learning …

Immersive learning technologies such as virtual reality (VR), augmented reality (AR) and
educational digital games offer many benefits to teaching and learning. With their potential …

Increased access to various kinds of consumer data has opened up new avenues of value
creation for companies, but it also poses new challenges. The proliferation of digital data …

This study reviews the potential applications of the metaverse to various areas of human
resource development (HRD) and reflects on the applications' significance for employee and …

In the last decades, emotion regulation (ER) received increasing attention and became one
of the most studied topics within the psychological field. Nevertheless, this construct has not …

Virtual reality (VR) is a useful tool to study consumer behavior while they are immersed in a
realistic scenario. Among several other factors, personality traits have been shown to have a …

Advances in immersive virtual reality (I-VR) technology have allowed for the development of
I-VR learning environments (I-VRLEs) with increasing fidelity. When coupled with a …

Learning success in assembly training using immersive virtual reality technologies depends
on multiple factors ranging from quality levels of process and technical documentation …

Cultural intelligence (CQ) is becoming increasingly important in today's globally
interconnected business world, where employees from various national cultures work …