'Masstige'marketing: A review, synthesis and research agenda
This article reviews the literature on Mass Prestige (Masstige) based marketing and
analyzes the evolution of the'masstige strategy'with a focus on how this phenomenon …
analyzes the evolution of the'masstige strategy'with a focus on how this phenomenon …
What is a luxury brand? A new definition and review of the literature
In spite of considerable prior research on luxury branding, no widely accepted definition of
“luxury brand” exists. The purpose of this paper is to review the literature in order to: a) …
“luxury brand” exists. The purpose of this paper is to review the literature in order to: a) …
Antecedents and outcomes of brand love: Utilitarian and symbolic brand qualities
Purpose Brand love is associated with consumer behaviours that are key for organisational
performance. However, research on the antecedents of brand love is sparse. The current …
performance. However, research on the antecedents of brand love is sparse. The current …
Intrinsic motivation of luxury consumers in an emerging market
S Shahid, J Paul - Journal of Retailing and Consumer Services, 2021 - Elsevier
Consumers no longer consider luxury as an absolute goal. Even though previous studies
have primarily linked luxury with consumers' extrinsic motivation, intrinsic motivational …
have primarily linked luxury with consumers' extrinsic motivation, intrinsic motivational …
Factors affecting luxury consumers' webrooming intention: a moderated-mediation approach
A Shankar, S Jain - Journal of Retailing and Consumer Services, 2021 - Elsevier
The aim of this study to investigate factors affecting luxury consumers' webrooming intention
using a moderated mediation framework. The study also investigates the mediating effects of …
using a moderated mediation framework. The study also investigates the mediating effects of …
Moments of luxury: Hedonic escapism as a luxury experience
Understanding how consumers experience luxury represents a challenge; despite the rapid
growth of luxury experiences over the past decade, luxury research remains focused on a …
growth of luxury experiences over the past decade, luxury research remains focused on a …
A strategy for enhancing senior tourists' well-being perception: Focusing on the experience economy
This study was designed to examine how to form well-being perception in the senior tourism
industry. More specifically, this study proposed (1) the casual relationships between four …
industry. More specifically, this study proposed (1) the casual relationships between four …
[HTML][HTML] Luxury brand value co-creation with online brand communities in the service encounter
A Chapman, A Dilmperi - Journal of Business Research, 2022 - Elsevier
A constant challenge for luxury brands is identifying ways to add value to their offering,
compensating for the high price charged. Previous research has highlighted that superior …
compensating for the high price charged. Previous research has highlighted that superior …
Investigating the causes and consequences of brand attachment of luxury fashion brand: the role of gender, age, and income
EG Marsasi, AD Yuanita - Media Ekonomi Dan Manajemen, 2023 - jurnal.untagsmg.ac.id
In recent years, luxury fashion brands have experienced drastic growth. This study examines
how hedonic motivation, self-image congruence, brand experience, and brand attachment …
how hedonic motivation, self-image congruence, brand experience, and brand attachment …
Map** the luxury research landscape: A bibliometric citation analysis
This paper provides a systematic review of the current state of luxury research by map**
the research landscape to identify key research clusters, publications, and journals that have …
the research landscape to identify key research clusters, publications, and journals that have …