While data-driven innovation capabilities have received considerable attention from
academics and practitioners, there is insufficient longitudinal evidence on how they might …

Shifting towards a more data-driven culture is a key antecedent of business success in
today's digital era. Previous research has paid attention to exploring the influence of …

Content marketing involves producing and distributing content effectively and initially
through digital channels. However, digital marketing strategies and business models can …

Purpose The current study aims to structure the existing knowledge about organizational
agility from the information systems (IS) capabilities view and synthesizes how agility is …

Using B2B marketing analytics, algorithms, and models can identify business blind spots,
thus avoiding possible risks. It helps to better understand and predict trends and results, and …

Purpose This study aims to explore how the local tour guides (LTGs) operate through the
sharing economy platform. This study explores how LTGs have responded to the COVID-19 …

This study explores the factors that influence customer citizenship behavior in the context of
the customer experience of a transportation application that incorporates the concept of the …

Sharing economy is often characterized by an interplay of underutilized resources sharing,
information technology facilitation, peer to peer process, and intermediary intervention. In a …

Green innovation has risen to prominence as a critical instrument in addressing economic
downturns and reducing carbon emissions (CEs) amidst the ongoing global climate crisis …

Expanding upon the dynamic capabilities view, our research discusses how the usage of
marketing analytics affects marketing agility and hotel performance. Our study used …