Personalized digital marketing recommender engine
E-business leverages digital channels to scale its functions and services and operates by
connecting and retaining customers using marketing initiatives. To increase the likelihood of …
connecting and retaining customers using marketing initiatives. To increase the likelihood of …
Hotels' corporate social responsibility practices, organizational culture, firm reputation, and performance
MR González-Rodríguez… - Journal of sustainable …, 2019 - Taylor & Francis
Corporate social responsibility (CSR) practices are considered one of the key success
factors influencing firm performance. However, how CSR practices should be integrated into …
factors influencing firm performance. However, how CSR practices should be integrated into …
Search engine marketing is not all gold: Insights from Twitter and SEOClerks
The study highlights how digital marketing is often detrimental, when it is done by unskilled
service providers. It highlights how the hyped services of search engine marketing (SEM) …
service providers. It highlights how the hyped services of search engine marketing (SEM) …
Fairness-enabling practices in agro-food chain
A Samoggia, Z Beyhan - Sustainability, 2022 - mdpi.com
Fairness in the agro-food system is an increasingly important issue. Ensuring fair and ethical
practices in the agro-food chain is essential for sustainable, effective, and resilient agro-food …
practices in the agro-food chain is essential for sustainable, effective, and resilient agro-food …
Sell more for less or less for more? The role of transparency in consumer response to upcycled food products
The sustainability agenda requires greater resource efficiency and a more circular economy.
There are new technologies that allow value increase through upcycling and waste-to-value …
There are new technologies that allow value increase through upcycling and waste-to-value …
Pricing, greening, and transparency decisions considering the impact of government subsidies and CSR behavior in supply chain decisions
In this paper, we analytically model different government subsidy strategies in a supply
chain manufacturing and selling a green product. We model the interaction between …
chain manufacturing and selling a green product. We model the interaction between …
The impact of corporate culture on corporate social responsibility: Role of reputation and corporate sustainability
The issues surrounding corporate sustainability (CS), which have gained importance in
organizational theory and practice that could help in gaining a competitive advantage, are …
organizational theory and practice that could help in gaining a competitive advantage, are …
Is honesty the best policy? Examining the role of price and production transparency in fashion marketing
Transparency is one of the most prominent demands of consumers today. Numerous fashion
brands are responding to this demand for transparency by sharing information on the cost …
brands are responding to this demand for transparency by sharing information on the cost …
Perceived sales promotion transparency and customer intention to participate: Insight from student-bank customers in Nigeria
GA Agu - Journal of marketing communications, 2021 - Taylor & Francis
While transparency has been proven to be vital in modern marketing, not much studies have
been conducted to explore its strength in driving target customers' interest to participate in …
been conducted to explore its strength in driving target customers' interest to participate in …
A game theoretic approach for pricing decisions considering CSR and a new consumer satisfaction index using transparency-dependent demand in sustainable …
This paper considers the impact of transparency on the demand function and investigates
the effect of transparency and corporate social responsibility on the decisions of the …
the effect of transparency and corporate social responsibility on the decisions of the …