Word of mouth communication has changed massively over the years, due to sophisticated
technologies and new techniques, to a more ubiquitous form of communication called …

Background The global halal cosmetics market is projected to grow during the forecast
period. However, the factors that influenced consumers in the world to opt for halal …

Muslims are expected to consume halal foods and beverages (culinary) due to their religion.
It is important to know the factors affecting the consumption behaviors of Muslims. It is aimed …

Purpose This paper aims to explore the intention to adopt the Metaverse in Islamic banks,
with a particular focus on evaluating perceived usefulness, ease of use, user satisfaction …

Purpose This paper aims to increase knowledge about awareness and intention to choose
the halal products. This study assessed the effect of intrinsic religiosity and knowledge of …

Purpose The purpose of this paper is to determine the factors that affect foreign consumers'
purchase intention towards purchasing halal food products in South Africa. These factors are …

Purpose The purpose of this study is to analyze millennial generation purchase behavior on
halal cosmetic products in Indonesia. Design/methodology/approach The research …

This study seeks to examine the effect of attitude, subjective norm, and perceived behavioral
control on the purchase behavior of students enrolled in a private higher education …

Purpose To investigate the determinants of Muslim Millennials' purchasing behavior of Halal
food in a Muslim-majority country under the reflective and reflexive systems …

Purpose The purpose of this paper is to review the existing state of research on “Halal”
branding and to propose and empirically test the framework for understanding the purchase …