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Applying qualitative approach to identify the characteristics of effective messages in eWOM communications
R Makvandi, M Farzin - Management Matters, 2022 - emerald.com
Purpose The present study aimed to identify the characteristics of effective messages in
electronic word of mouth (eWOM) communication on social networks to be considered in the …
electronic word of mouth (eWOM) communication on social networks to be considered in the …
[LIBRO][B] Projective Techniques and Sort-based Research Methods
PMW Hackett, JM Suvak, A Gordley-Smith - 2023 - taylorfrancis.com
Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to
the use of these exciting, innovative and often artistic approaches, to students and …
the use of these exciting, innovative and often artistic approaches, to students and …