Inspecting digital imaging for primary diagnosis introduces perceptual and cognitive
demands for physicians tasked with interpreting visual medical information and arriving at …

Recent studies of eye movements in reading and other information processing tasks, such
as music reading, ty**, visual search, and scene perception, are reviewed. The major …

Andrew T. Duchowski Theory and Practice Third Edition Page 1 Eye Tracking Methodology
Andrew T. Duchowski Theory and Practice Third Edition Page 2 Eye Tracking Methodology …

Motivated from the growing importance of visual marketing in practice, we review eye-
tracking research to evaluate its effectiveness. We provide a case study of the application of …

Out of all the human senses, touch is the one that is most often unappreciated, and
undervalued. Yet, the surface of the human body, the skin, is actually one huge sheet of …

The three key ad elements (brand, pictorial, and text) each have unique superiority effects
on attention to advertisements, which are on par with many commonly held ideas in …

In human vision, acuity and color sensitivity are best at the point of fixation, and the visual-
cognitive system exploits this fact by actively controlling gaze to direct fixation towards …

Eye-tracking applications are surveyed in a breadth-first manner, reporting on work from the
following domains: neuroscience, psychology, industrial engineering and human factors …

A biologically motivated computational model of bottom-up visual selective attention was
used to examine the degree to which stimulus salience guides the allocation of attention …

Scanning of the visual scene is an important selective process in visual perception. In this
article we argue that eye-movement data provide an excellent on-line indication of the …