Tourism is an activity that can provide different experiences to customers, but there is still a
lot to know about the factors that contribute to a memorable journey. This study aims to …

Purpose This paper aims to demonstrate how customer knowledge management (CKM) can
assist destination management organizations (DMOs) in the smart management of the …

The data sample used in this study is composed of 2,638 Chinese tourists who have travel
experiences to the South Pacific region. This study examines the effects of memorable …

This paper aims to propose and test a scale to assess Memorable Tourism Experiences
(MTE). It presents an instrument initially containing 49 tested items, organised into 12 …

Devido à importância que a hospitalidade possui dentro do turismo, criar uma verdadeira
experiência de hospitalidade para os consumidores pode aumentar a satisfação do …

As empresas têm a oportunidade de fortalecer os laços com seus consumidores ao prover
experiências ao invés de bens ou serviços. No contexto do turismo, algumas experiências …

O mercado de café experimentou muitas mudanças nos últimos anos, passando por três
ondas, cada uma marcando um aspecto diferente na relação de consumo desta bebida …

This paper conducts a study on brand image formation. In this sense, this research was
developed to contribute to the tourism sector, and to do so, it had two major aims. The first …

Purpose This study aims to evaluate the factors influencing certain negative feelings, such
as social isolation disorder and loneliness, on consumers' intentions to travel for tourism …

This research demonstrates the application of the Smart Management of the Tourist
Experience (SMARTUR) framework in the intelligent management of tourist experiences …