Today, our reality and lives are increasingly game-like, not only because games have
become a pervasive part of our lives, but also because activities, systems and services are …

Current marketing philosophy is value‐oriented, whereas marketing theory explaining value
from the consumer perspective is limited. The theory of consumption value (TCV) is a …

Purpose The theory of consumption values (TCV) has successfully explained much
consumer choice behavior, but few studies have investigated the values that drive food …

Gamification is increasingly used as an essential part of today's services, software and
systems to engage and motivate users, as well as to spark further behaviors. A core …

Virtual reality (VR) tourism provides consumers with the opportunity to experience a
destination in VR and can play a significant role in encouraging visitation and engaging in …

Online travel agencies (OTAs) are struggling to remain financially sustainable due to intense
competition. To overcome this challenge, OTAs need to better engage their customers by …

This study aims to understand the consumption values that positively influence the adoption
of mobile payment apps (MPAs). The theory of consumption values and two more constructs …

Past research has extensively studied the antecedents and consequences of consumers'
green consumption values, as well as the psychological mechanisms that underlie an …

Food consumption is an important notion in the hospitality literature. Although its role in
gaining visitors' satisfactory travel experience and in affecting tourists' experiences of a …

During the last decade games have arguably become the largest form of leisure information
systems (IS). However, today games are also increasingly being employed for a variety of …