Abstract The Elaboration Likelihood Model is adopted in this study to examine the
interaction of central route factors (information completeness and information accuracy) and …

Online retailing is still dominated by information asymmetries, as it often remains difficult for
consumers to fully judge the quality of a product online. Reviews written by customers help …

The dimensions and dynamics of higher education brands remain excessively informed by
general principles of branding, with inadequate empirical testing in the specific context. This …

In light of a growing interest in alternative consumption channels, this study proposes a
conceptual framework that examines the relationship between repeat online consumers' …

Purpose The purpose of this paper is to combine the evolving fields of customer delight and
positive psychology to investigate a broader conceptualization of customer delight …

The evolution of the customer delight construct: Prior research, current measurement, and
directions for future research | Emerald Insight Books and journals Case studies Expert Briefings …

The aim of this study is to investigate the effects of customer satisfaction and customer
delight on customer loyalty through customer retention. Data were collected using a …

Although artificial intelligence is a growing area of research, several problems remain. One
such problem of particular importance is the low accuracy of predictions. This paper …

Intelligent sharing bicycle has been a new fashion in China and appeals to more and more
tourists. To better understand the experience of tourists traveling on sharing bicycle, this …

As many of recent study showed that e-marketing activities lead into higher marketing
performance such as sales, we believe that e-marketing should be evaluated in terms of its …