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The influence of mixed reality on satisfaction and brand loyalty in cultural heritage attractions: A brand equity perspective
Mixed reality technology is being increasingly used in cultural heritage attractions to
enhance visitors' experiences. However, how the characteristics of mixed reality affect …
enhance visitors' experiences. However, how the characteristics of mixed reality affect …
Rethinking the impact of interactive technologies on the retailing experience: Synthesis, conceptual approach, and research agenda
Implementing in-store technologies (ISTs) has become a common strategy to enhance the
retail experience. As ISTs become increasingly interactive, sophisticated, and present in …
retail experience. As ISTs become increasingly interactive, sophisticated, and present in …
[КНИГА][B] CAPE: A multidimensional model of fan interest
Researchers across disciplines have been studying the psychology of fans for decades.
Seeking to better understand fan behavior and the various factors motivating fans …
Seeking to better understand fan behavior and the various factors motivating fans …
Initial validation and reliability of the single-item measure of immersion
S Reysen, CN Plante, SE Roberts… - Creative Industries …, 2019 - Taylor & Francis
In the present research we provide preliminary evidence of the convergent and divergent
validity, test-retest reliability, and the utility of a single-item measure of media immersion …
validity, test-retest reliability, and the utility of a single-item measure of media immersion …
Repenser l'impact des technologies interactives sur l'expérience de distribution. Synthèse, approche conceptuelle et agenda de recherche
Résumé L'implémentation de technologies en magasin (In-Store Technologies, ISTs) est
devenue une stratégie courante pour améliorer l'expérience de distribution. Les ISTs …
devenue une stratégie courante pour améliorer l'expérience de distribution. Les ISTs …