The influence of mixed reality on satisfaction and brand loyalty in cultural heritage attractions: A brand equity perspective

S Bae, TH Jung, N Moorhouse, M Suh, O Kwon - Sustainability, 2020 - mdpi.com
Mixed reality technology is being increasingly used in cultural heritage attractions to
enhance visitors' experiences. However, how the characteristics of mixed reality affect …

Rethinking the impact of interactive technologies on the retailing experience: Synthesis, conceptual approach, and research agenda

X Yang, M Garnier - Recherche et Applications En Marketing …, 2022 - journals.sagepub.com
Implementing in-store technologies (ISTs) has become a common strategy to enhance the
retail experience. As ISTs become increasingly interactive, sophisticated, and present in …

[КНИГА][B] CAPE: A multidimensional model of fan interest

CN Plante, S Reysen, TR Brooks, D Chadborn - 2021 - books.google.com
Researchers across disciplines have been studying the psychology of fans for decades.
Seeking to better understand fan behavior and the various factors motivating fans …

Initial validation and reliability of the single-item measure of immersion

S Reysen, CN Plante, SE Roberts… - Creative Industries …, 2019 - Taylor & Francis
In the present research we provide preliminary evidence of the convergent and divergent
validity, test-retest reliability, and the utility of a single-item measure of media immersion …

Repenser l'impact des technologies interactives sur l'expérience de distribution. Synthèse, approche conceptuelle et agenda de recherche

X Yang, M Garnier - Recherche et Applications en Marketing …, 2022 - journals.sagepub.com
Résumé L'implémentation de technologies en magasin (In-Store Technologies, ISTs) est
devenue une stratégie courante pour améliorer l'expérience de distribution. Les ISTs …