Consumer research on conversational agents (CAs) has been growing. To illustrate and
map out research in this field, we conducted a systematic literature review (SLR) of …

In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

This mixed-method investigation proposes and empirically tests a human-Artificial
Intelligence (AI) relationship development model in the context of social chatbots. Utilizing …

This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

Chatbots have become common in digital customer service contexts across many industries.
While many companies choose to humanize their customer service chatbots (eg, giving …

Intelligent AI devices have become a common presence in the business landscape, offering
a wide range of services, from the medical sector to the hospitality industry. From an …

An increasing number of firms introduce service robots, such as physical robots and virtual
chatbots, to provide services to customers. While some firms use robots that resemble …

Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

Purpose This study aims to investigate the customers' behavioral intention and actual usage
(AUE) of artificial intelligence (AI)-powered chatbots for hospitality and tourism in India by …

The social companionship (SC) feature in conversational agents (CAs) enables the
emotional bond and consumer relationships. The heightened interest in SC with CAs led to …