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[ספר][B] The public relations handbook
A Theaker, J Curran - 2004 - api.taylorfrancis.com
When first writing this book, my main aim was to provide a textbook that drew on the UK
experience of public relations, having been frustrated during many years of teaching the …
experience of public relations, having been frustrated during many years of teaching the …
New avenues in communication evaluation and measurement (E&M): towards a research agenda for the 2020s
The question of how public relations and strategic communication contribute to
organisations' success has been a perennial research topic since the 1970s (Stacks, 2017; …
organisations' success has been a perennial research topic since the 1970s (Stacks, 2017; …
What is strategic communication?
Strategic communication is today a term used by executives, managers, politicians,
diplomats, communication practitioners, public relations and communication consultants …
diplomats, communication practitioners, public relations and communication consultants …
“It's not so easy to measure impact”: A qualitative analysis of how universities measure and evaluate their communication
Universities are key actors at the intersection of science and society and their strategic
communication and its effective implementation is essential, as is the measurement and …
communication and its effective implementation is essential, as is the measurement and …
A call for reconfiguring evaluation models, pedagogy, and practice: Beyond reporting media-centric outputs and fake impact scores
Abstract Evaluation is an essential part of strategic communication practices including public
relations and corporate, government, and organizational communication. Evaluation can …
relations and corporate, government, and organizational communication. Evaluation can …
Communication planning: Agility is a game changer in strategy development
B van Ruler - International Journal of Strategic Communication, 2021 - Taylor & Francis
The purpose of this conceptual article is to explore what agility means for communication
planning. Agility is focused on adaptation to change. A review of current communication …
planning. Agility is focused on adaptation to change. A review of current communication …
Agile communication evaluation and measurement
B Van Ruler - Journal of communication management, 2019 - emerald.com
Purpose The purpose of this paper is to analyze what the concept of agility means for
communication evaluation and measurement and to challenge assumptions of goal-oriented …
communication evaluation and measurement and to challenge assumptions of goal-oriented …
Risk management practice and organizational performance: the mediating role of business model innovation
Purpose: This paper examines the effect of risk management practices on organizational
performance and the mediating role of business model innovation in Nigeria …
performance and the mediating role of business model innovation in Nigeria …
Business models for communication departments: a comprehensive approach to analyzing, explaining and innovating communication management in organizations
Purpose The question of whether and how communication departments contribute to
organizational value creation has rarely been addressed in research. Such evidence is …
organizational value creation has rarely been addressed in research. Such evidence is …
Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations
Purpose Corporate communications is often less successful when it is competing for
influence with neighboring functions such as marketing or sales within organizations. This …
influence with neighboring functions such as marketing or sales within organizations. This …