Today, our reality and lives are increasingly game-like, not only because games have
become a pervasive part of our lives, but also because activities, systems and services are …

Background. Definitions of gamification tend to vary by person, both in industry and within
academia. One particularly popular lay interpretation, introduced and popularized by Ian …

While gamification has emerged as one of the most promising futuristic trends in e-
commerce, how it impacts consumers' impulse buying behavior remains largely …

Abstract “Gamification” has gained considerable scholarly and practitioner attention;
however, the discussion in academia has been largely confined to the human–computer …

Gamification has become a focus of attention in an increasing number of fields including
business, education, and health care. Through a wide range of applications and support …

Research on the effectiveness of gamification has proliferated over the last few years, but
the underlying motivational mechanisms have only recently become object of empirical …

The physical “brick and mortar” classroom is starting to lose its monopoly as the place of
learning. The Internet has made online learning possible, and many researchers and …

While gamification is gaining ground in business, marketing, corporate management, and
wellness initiatives, its application in education is still an emerging trend. This article …

Gamification has drawn the attention of academics, practitioners and business professionals
in domains as diverse as education, information studies, human–computer interaction, and …

Context Since its inception around 2010, gamification has become one of the top technology
and software trends. However, gamification has also been regarded as one of the most …