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Customer relationship management and its impact on entrepreneurial marketing: A literature review
V Guerola-Navarro, H Gil-Gomez… - International …, 2024 - Springer
Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …
society, due to its ability to discover and take advantage of new opportunities to satisfy …
Conceptualising and measuring social media engagement: A systematic literature review
M Trunfio, S Rossi - Italian Journal of Marketing, 2021 - Springer
The spread of social media platforms enhanced academic and professional debate on
social media engagement that attempted to better understand its theoretical foundations and …
social media engagement that attempted to better understand its theoretical foundations and …
Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust
MW Li, HY Teng, CY Chen - Journal of Hospitality and Tourism …, 2020 - Elsevier
Customer engagement has been recognized an essential determinant of brand loyalty.
However, the psychological mechanism of customer engagement has rarely received full …
However, the psychological mechanism of customer engagement has rarely received full …
An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry
The purpose of this quantitative-deductive paper is to explore the link amongst customer
satisfaction and engagement on social media on repurchase intention in the hospitality …
satisfaction and engagement on social media on repurchase intention in the hospitality …
Mobile app vs. desktop browser platforms: The relationships among customer engagement, experience, relationship quality and loyalty intention
The growing use of mobile technologies is spawning firms' adoption of mobile relationship-
building techniques, including via mobile apps. However, despite the rapid rise of these …
building techniques, including via mobile apps. However, despite the rapid rise of these …
A meta‐analysis of customer engagement behaviour
Customer engagement behaviour has emerged as an influential concept in marketing and
refers to customers' behavioural manifestation towards a firm originating from motivational …
refers to customers' behavioural manifestation towards a firm originating from motivational …
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
With the advent of interactive Web 2.0 (and beyond) technologies, the role of consumer
brand engagement (CBE), which focuses on the consumer's investment in their brand …
brand engagement (CBE), which focuses on the consumer's investment in their brand …
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
S Molinillo, R Anaya-Sánchez… - Computers in Human …, 2020 - Elsevier
While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …
examined why consumers engage in social commerce and the resulting consequences for …
Linking AI quality performance and customer engagement: The moderating effect of AI preference
Drawing upon affordance theory, this study positions artificial intelligence (AI) as a
commercial service in examining its influence on customer engagement in the hotel context …
commercial service in examining its influence on customer engagement in the hotel context …
Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships
T Fernandes, M Moreira - Journal of Product & Brand Management, 2019 - emerald.com
Purpose The purpose of this study is to understand differences in consumer brand
engagement (CBE) according to the functional or emotional nature of consumer–brand …
engagement (CBE) according to the functional or emotional nature of consumer–brand …