In this paper, we develop and validate a scale to measure the perceived persuasiveness of
messages to be used in digital behavior interventions. A literature review is conducted to …

Research has shown that social influence can be leveraged as a persuasive strategy to elicit
beneficial behaviors, especially if it is tailored to the target audience. However, research on …

Research has shown that social influence can be used to effect behavior change. However,
research on the role culture plays in the effect of age and gender on social influence in …

The need to compete for users' attention and provide them with the best user experience has
increased the use of persuasion strategies in modern systems. Currently, Persuasive …

Exploring gamified persuasive system design for energy saving | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Research has shown that social influence is a strong motivator of behavior change.
However, in persuasive technology research, limited studies exist showing the influence of …

Background To transition our energy system toward sustainable production and
consumption, it is important to successfully engage consumers to become active participants …

This book is an innovative attempt to identify and analyse the processes related to social
influence in online buying behaviour, with special attention given to the phenomenon of …

Background eHealth technologies aim to change users' health-related behavior. Persuasive
design and system features can make an eHealth technology more motivating, engaging, or …

There is a dearth of knowledge on how persuasiveness of influence strategies affects
students' behaviours when using online educational systems. Persuasiveness is a term …