Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions

S Islam, N Muhamad, M Rokonuzzaman… - Journal of Consumer …, 2024 - Wiley Online Library
This study aims to investigate the association between service provider value cocreation
(PVCC) and customer perceived quality of life (QOL) in a healthcare service context. This …

[PDF][PDF] Intelligent systems and consumer neuroscience in the age of computational advertising

R Zámečník - Management & Marketing, 2024 - sciendo.com
The main goal of this article is to provide an overview of the use and characteristics of
intelligent systems and neuroscience tools applicable in the field of contemporary …

Merging neuroscience technologies in entrepreneurship research

V Pérez Centeno - 2022 - oulurepo.oulu.fi
Despite the fact that the field of entrepreneurship has evolved from examining words and
deeds to attitudes and beliefs and, more recently, neurological processes, there is a lack of a …

Vpliv Kontekstualnih Dejavnikov Nakupa na Zaznave Cenovne Nepravičnosti in Pritožbeno Vedenje Odjemalcev

D Malc - 2023 - search.proquest.com
V doktorski disertaciji se osredotočamo na zaznave cenovne nepravičnosti in njihov vpliv na
pritožbeno vedenje odjemalcev v različnih kontekstih, specifično v kontekstu spletnih oz …