Co-creation and higher order customer engagement in hospitality and tourism services: A critical review
Purpose This paper aims to present a review of the literature associated with co-creation
and higher-order customer engagement concepts and poses critical questions related to the …
and higher-order customer engagement concepts and poses critical questions related to the …
Critical service logic: making sense of value creation and co-creation
C Grönroos, P Voima - Journal of the academy of marketing science, 2013 - Springer
Because extant literature on the service logic of marketing is dominated by a metaphorical
view of value co-creation, the roles of both service providers and customers remain …
view of value co-creation, the roles of both service providers and customers remain …
A systematic review of customer behavior in business-to-business markets and agenda for future research
Purpose The purpose of this paper is to offer a comprehensive overview of current research
on customer behavior in the business-to-business (B2B) context and propose a research …
on customer behavior in the business-to-business (B2B) context and propose a research …
Value co-creation: concept and measurement
The surge in academic and practical interest in the topic of value co-creation (VCC)
highlights an equivocal understanding of its conceptual boundaries and empirical …
highlights an equivocal understanding of its conceptual boundaries and empirical …
The service revolution and its marketing implications: service logic vs service-dominant logic
Purpose–The purpose of this conceptual paper is to analyse the implications generated by a
service perspective. Design/methodology/approach–A conceptual analysis of two …
service perspective. Design/methodology/approach–A conceptual analysis of two …
Value co-creation and customer loyalty
FJ Cossío-Silva, MÁ Revilla-Camacho… - Journal of business …, 2016 - Elsevier
This research examines value co-creation and its effect on loyalty toward the organization
from both the attitudinal and behavioral viewpoint. To do so, this research uses the …
from both the attitudinal and behavioral viewpoint. To do so, this research uses the …
Exploring value propositions and service innovation: a service-dominant logic study
This paper presents an eight-firm study, conducted from the service-dominant logic
perspective, which makes a contribution regarding knowledge of the anatomy of value …
perspective, which makes a contribution regarding knowledge of the anatomy of value …
Customer-dominant logic: foundations and implications
Purpose–The purpose of this paper is to analyze the theoretical and practical implications of
adopting customer-dominant logic (CDL) of service, focusing on how firms can become …
adopting customer-dominant logic (CDL) of service, focusing on how firms can become …
Service innovation in product-centric firms: A multidimensional business model perspective
Purpose–This article aims to investigate the nature and characteristics of business model
elements required for successful service innovation. The authors examine which unique …
elements required for successful service innovation. The authors examine which unique …
Value co-creation with Internet of things technology in the retail industry
Internet of things (IoT) is a novel paradigm that aims to bridge the digital world with the real
world. With the rapid advancements in Internet and communication technology, we are …
world. With the rapid advancements in Internet and communication technology, we are …