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Relationship quality: a critical literature review and research agenda
P Athanasopoulou - European journal of marketing, 2009 - emerald.com
In today's highly competitive environment losing customers is very costly. Customer retention
and loyalty have become possible through the development of long‐term, mutually …
and loyalty have become possible through the development of long‐term, mutually …
Retailing research: Past, present, and future
The field of retailing has experienced significant changes in recent years. In this article, we
review articles published in Journal of Retailing over the 2002–2007 time span, classified …
review articles published in Journal of Retailing over the 2002–2007 time span, classified …
The effect of site quality on repurchase intention in Internet shop** through mediating variables: The case of university students in South Korea
We performed a study to determine the influence that site quality has on repurchase
intention of Internet shop** through customer satisfaction, customer trust, and customer …
intention of Internet shop** through customer satisfaction, customer trust, and customer …
KH Chung, JI Shin - Asia Pacific Journal of Marketing and Logistics, 2010 - emerald.com
Purpose–The purpose of this paper is to highlight the significance of relationship quality
factors (customer satisfaction, e‐trust, and e‐commitment) on positive word of mouth (WOM) …
factors (customer satisfaction, e‐trust, and e‐commitment) on positive word of mouth (WOM) …
How do digital influencers affect social commerce intention? The roles of social power and satisfaction
Purpose The success of social commerce depends on consumers' willingness to participate
in social commerce activities. Practitioners have attached increasing attention to facilitating …
in social commerce activities. Practitioners have attached increasing attention to facilitating …