[HTML][HTML] Using data sciences in digital marketing: Framework, methods, and performance metrics

JR Saura - Journal of Innovation & Knowledge, 2021 - Elsevier
In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …

Exploring the patent collaboration network of China's wind energy industry: A study based on patent data from CNIPA

W Liu, Y Song, K Bi - Renewable and Sustainable Energy Reviews, 2021 - Elsevier
As an important part of China's strategic emerging industries, develo** wind energy is key
to improving the nation's energy structure, protecting the environment, ensuring energy …

Computer estimation of customer similarity with Facebook lookalikes: Advantages and disadvantages of hyper-targeting

T Semeradova, P Weinlich - IEEE access, 2019 - ieeexplore.ieee.org
The advertising systems and the algorithms they use are constantly evolving and expanding
the possibilities for reaching potential customers. Hyper-targeting (also called …

Social network analysis for optimal machining conditions in ultra-precision manufacturing

WS Yip, S To, HT Zhou - Journal of Manufacturing Systems, 2020 - Elsevier
Ultra-precision machining (UPM) technology is extensively applied to manufacture top
quality products with high precision level and complicated geometry. As complicated …

An integrated approach: using knowledge graph and network analysis for harnessing digital advertisement

S Munir, RAS Malick, SI Jami, G Ahmed, S Khan… - Multimedia Tools and …, 2023 - Springer
Complex network analysis helps in finding hidden patterns within a graph network. This
concept is extended for knowledge graphs to identify hidden concepts using state-of-the-art …

An overview on the status quo of onshore and offshore wind power development and wind power enterprise localization in China

R Zhang, GQP Shen, M Ni… - International Journal of …, 2019 - Taylor & Francis
ABSTRACT A series of main supporting policies implemented by the government from 2009
to 2016 is summarized in this paper. Due to the lack of studies on wind energy development …

Social recruiting: an application of social network analysis for preselection of candidates

S Milovanović, Z Bogdanović, A Labus… - Data Technologies …, 2022 - emerald.com
Purpose The paper aims to studiy social recruiting for finding suitable candidates on social
networks. The main goal is to develop a methodological approach that would enable …

Data mining-based recommendation system using social networks—an analytical study

S Ajmal, M Awais, KS Khurshid, M Shoaib… - PeerJ Computer …, 2023 - peerj.com
In the current age, social media is commonly used and shares enormous data. However, a
huge amount of data makes it difficult to deal with. It requires a lot of storage and processing …

Improving orienteering-based tourist trip planning with social sensing

F Persia, G Pilato, M Ge, P Bolzoni, D D'Auria… - Future Generation …, 2020 - Elsevier
We enhance a tourist trip planning framework based on orienteering with category
constraints by adding social sensing. This allows us to customize a user's experience …

Do Chinese hospital services constitute an oligopoly? Evidence of the rich-club phenomenon in a patient referral network

C Tang, X Dong, Y Lian, D Tang - Future Generation Computer Systems, 2020 - Elsevier
Research on medical practice that uses big data has attracted considerable attention
recently. In this paper, we focused on a large set of patient referral data gathered in Fujian …