In recent years, the issue of memorable tourism experience (MTE) has garnered increasing
attention from scholars and tourism practitioners. This paper provides a systematic review of …

This paper investigates the relationship between rural tourism experience and tourists' post-
experience green consumption intention. This study is conducted with 345 respondents who …

Purpose This paper aims to investigate the interplay of memorable tourism experiences
(MTE) dimensions in driving behavioral intentions of heritage tourists through the mediating …

Live-streaming shop** becomes increasingly popular recently. However, little research
explored why live-streaming shop** is so successful in continuously promoting sales and …

This study attempts to assess how tourists use smart tourism technologies at destinations
and measure the effects of STT usage on overall travel experience and future revisit …

Digital transformation has completely changed the demand/offering interaction in the travel
industry, as well as largely affecting the customer journey. In this direction,“big social data” …

Despite strong evidence from the social ecological model suggesting the influences of the
residential built environment on individuals' behaviors, the effects of travelers' residential …

Destination image ranks top of the most prominently researched topics in tourism.
Storytelling will probably follow soon but shares already today the same attention bias …

Storytelling constitutes a promising tool in destination brand communication. Yet, although it
also emerged as an important research field, studies on how individual story elements …

This study tests a new model for memorable nature-based tourism experiences by
examining the effects of novelty, experiencescape, experience co-creation, experience …