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ANALYSIS OF THE ROLE OF SOCIAL MEDIA ON CONSUMER DECISIONS IN THE PURCHASE OF FASHION BRACELET PRODUCTS IN SHOPEE‏

SS Masyitoh, W Erpurini - International Seminar Conference of …, 2024‏ - conference.ut.ac.id‏
This review aims to analyze the influence of social media, product reviews, and influencer
endorsement on consumer decisions in buying bracelet products in Shopee. The growing …‏
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