Available online: https://pub. norden. org/temanord2020-540/This report aim to go behind
narratives of digitalization as a uniform force of disruption, job destruction and revolutionary …

Günümüz bütünleşik kanallı perakende ortamında tüketicilerin satın alma yolu bir dizi kanal
kombinasyonu içermektedir. Tüketiciler ürünleri çevrimiçi kanalda araştırıp, fiziksel …

Ubiquitous technologies such as radio frequency identification (RFID) are increasingly being
used by organisations to enhance customer experience. This study aims to discover new …

The lack of knowledge of the Centennial generation's characteristics, particularly their
learning styles, affects the B2C buyer's journey efficiency with research offering little insight …

Many businesses and their marketing activities has been influenced by digitalization. It helps
promoting their products internationally resulting in increased sales and development of …

The overall aim of this study was to review and evaluate decision making models and
establish if they adequately reflect the journey of prospective full-time postgraduate students …

Understanding why and how people buy products and services has an essential
contribution both for marketers and consumers. People make decisions every day, both on …

Emergence of Web 2.0 technology has changed the landscape of Marketing. Buyers are
expressing their opinion on products and Brands after experiencing the goods and services …

Emergence of Web 2.0 technology has changed the landscape of Marketing. Buyers are
expressing their opinion on products and Brands after experiencing the goods and services …

O ramo da neurociência vem ganhando cada vez mais destaque nos dia de hoje graças
aos avanços tecnológicos, e através dele surge o neuromarketing com o objetivo de …