Generation Z's (gen z) sharing of personal information on social media is a growing
phenomenon with significant ramifications. Existing research, however, focuses on …

Virtual agents (VAs) are increasingly used by firms to establish relationships with customers.
While this form of artificial intelligence offers numerous advantages, adverse outcomes can …

Purpose Generation Z will be the leading consumer group in the future. Using convenience
stores, the study provides an in-depth analysis on Gen Z's current experience and future …

The increasing demand for greater utilization of byproducts in the food industry has been
driven by growing interest in environmental sustainability. This paper examines the market …

This paper investigates the pre‐decisional cognitive dissonance states that guide
Generation Z's consumer behavior, with a focus on the healthcare sector. By integrating …

The traits of Generation Z are notable for how they define and reshape themselves in the
21st century. The current study investigates the factors that Generation Z users consider …

This study investigates the experiences and satisfaction levels of café-goers in Ahmedabad,
focusing on the impact of intergenerational interactions, digital engagement, and cultural …

The prevalence of obesity has increased at an exponential rate over the past decades
(Petersen et al., 2019; Thaiss, 2018). Currently, more than 39% of the global population are …

Abstract Background: Type 2 diabetes or Non-insulin-dependent diabetes mellitus is a well-
known medical condition that increasingly affects the young generation. This paper looks at …