The employment of anthropomorphism in promotion has witnessed a notable surge in recent
times, surpassing prevous levels in the hospitality and tourism sectors. This research …

Prior studies on the in‐store experience focus on the impact of store atmosphere. Sensory
marketing and brand experience, on the other hand, have been found to be significant in …

The growth in luxury consumption has fuelled interest in understanding consumer
perceptions of luxury brands, particularly with the escalation of social media usage. This …

This research is a comparative study of the marketing of luxury brands by social media and
by traditional media. It examines the influence of status consumption and brand equity and …

Textile waste presents significant environmental risks for the textile and apparel (T&A)
industry; however, most textiles can be recycled, enabling the remanufacturing of energy …

Purpose This research paper aims to examine consumers' perceptions and behaviours
towards “pre-loved luxury fashion products” and focusses on analysing the moderating …

Across the globe, companies increasingly use social media-based brand communities
(SMBBC) to facilitate customer engagement (CE). This study clarifies the relationship …

During times of stress and challenging life events, individuals often seek co**
mechanisms to build resilience and manage emotional distress. Recently, Korean …

The quality of restaurants and local food is vital in attracting tourists and increasing visitor
satisfaction (Hussain et al., 2017; Tiganis et al., 2023; Toudert & Bringas-Rábago, 2021) …

Co-branding is a popular brand leveraging strategy, widely regarded as beneficial to allied
brands. Despite its popularity in practice, there is a paucity of research on co-branding …