With the increased momentum of knowledge generation in the field of research, systematic
reviews are essential to epitomise the state of extant literature and for theory building. In this …

Several extant contemporary works of literature diagnose the lack of sound theoretical
underpinnings of the Digital Entrepreneurship phenomenon. This paper provides a …

The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …

Many guiding articles on literature reviews exist, but few have delivered an authoritative
protocol that researchers can rely upon with clarity and confidence. To commemorate the …

Over the past few years, the popularity of social media influencers (SMIs) has been growing
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …

An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

This study aims to systematically review the extant literature on online food delivery. The
literature on online food delivery is synthesised in terms of theories, contexts, methods …

Customer journey has become an increasingly important concept to understand complex
customer behaviours and get insights into their experiences. While the term has been used …

Creativity has been identified as the future of marketing; at the same time, artificial
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …

Purpose This study aims to evaluate the usage of partial least squares structural equation
modeling (PLS-SEM) in journals related to logistics and supply chain management (LSCM) …