Human-centered interaction in virtual worlds: A new era of generative artificial intelligence and metaverse

Y Wang, L Wang, KL Siau - International Journal of Human …, 2024 - Taylor & Francis
The metaverse has emerged as an exciting new paradigm for human-computer interaction
(HCI) and virtual collaboration. This paper presents a comprehensive review of the …

Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shop**

L Tawira, A Ivanov - Asia Pacific Journal of Marketing and Logistics, 2023 - emerald.com
Purpose Virtual try-on apps (VTOs) hold great potential to transform online apparel
shop**, yet their acceptance by consumers has been lukewarm. By drawing on two …

Mobile shop** decision comfort using augmented reality: the effects of perceived augmentation and haptic imagery

A Ivanov, M Head, C Biela - Asia Pacific Journal of Marketing and …, 2023 - emerald.com
Purpose Virtual try-on apps (VTOs) allow consumers to examine fashion and furniture items
in usage context without going to a physical store. But the adoption of such apps has varied …

Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales

P Tarafdar, ACM Leung, WT Yue, I Bose - International Journal of …, 2024 - Elsevier
Augmented reality (AR) enhances consumers' sensory responses to online product
presentations, providing a more immersive experience. In online marketplaces, the …

Customer fairness perceptions in augmented reality-based online services

S Christ-Brendemühl, M Schaarschmidt - Journal of Service …, 2022 - emerald.com
Purpose An increasing number of retailers is trying to stimulate customers by embedding
augmented reality (AR) features such as video try-on into the online shop** experience …

Internet addiction continuum and its moderating effect on augmented reality application experiences: digital natives versus older users

B Stangl, M Kastner, S Park… - Journal of Travel & Tourism …, 2023 - Taylor & Francis
Problematic online usage (POU) and Internet addiction (IA) lack a refined classification.
Using 796 questionnaires, this study is the first to reveal a continuum ranging from Casual …