This study aims to propose and test a conceptual model identifying playful-consumption
experiences (ie, role-projection, fantasy, escapism, enjoyment, sensory experiences …

The primary aim of this paper is to identify and theoretically validate the relationships
between core game design elements and mechanics, user motivation and engagement and …

Videogames and Agency explores the trend in videogames and their marketing to offer a
player higher volumes, or even more distinct kinds, of player freedom. The book offers a new …

Based on the marketing theory of hedonic consumption, this study examines the effects of
six types of imaginal and emotional experiences on using pleasure-oriented IT. Associated …

Description: London; New York: Bloomsbury Academic, 2021.| Series: Imagines: classical
receptions in the visual and performing arts| Includes bibliographical references and index …

Game atmosphere and game audio are critical factors linked to the commercial success of
video games. However, game atmosphere has been neither operationalized nor clearly …

Like many other avid video game players, Resident Evil (Capcom, 1996) presented me with
something unfamiliar. My first experience with the Resident Evil series was playing Resident …

Lighting has been used to enhance emotion and appeal of characters for centuries, from
paintings in the Renaissance to the modern-day digital arts. In VFX and animation studios …

Is our way of expressing meanings through digital interactive artifacts simple? How does our
sensemaking work when we try to understand Interactive Digital Narratives? To answer …

People experience emotions when playing videogames, and these emotions are a main
reason for playing. In our research, we examine whether colors can be used in videogames …