THE EFFECT OF ADVERTISING AND SERVICE QUALITY THROUGH CUSTOMER VALUE AGAINTS SATISFACTION AT UT REGIONAL OFFICE IN TERNATE

A Hanubun, ADJ Suhandoko - Proceeding of the International …, 2023‏ - conference.ut.ac.id
This study aims to analyze the effect of advertising and service quality on satisfaction
through customer value as moderation. The type of research used was quantitative, with a …