The current review evaluates the status hypothesis, which states that that the desire for
status is a fundamental motive. Status is defined as the respect, admiration, and voluntary …

Highlights•Biological, socio-psychological, and structural factors drive consumers' desire for
luxury.•Luxury consumption combines traditional and novel forms of consumption, as well as …

With the emergence and popularity of non-fungible tokens (NFTs), the luxury brand industry
has experienced an increase in their use of NFTs. This study employs multiple-case studies …

Defining “luxury” as expensive and exclusive products and brands that are differentiated
from other offers based on their exquisite design and craftmanship, sensory appeal, and …

Consumption of luxury brands has been rising significantly, particularly in emerging
economies. While some aspects of luxury consumption may be consistent across cultural …

This study investigates customer engagement behaviors related to luxury brands on social
media, focusing on the motives driving active and passive engagement. Applying a …

This paper provides a systematic review of the current state of luxury research by map**
the research landscape to identify key research clusters, publications, and journals that have …

Green energy has gained significant research attention across the globe due to its ability to
reduce environmental damage. However, for complete acceptance of green energy, only …

This three‐group between‐subjects experimental research investigates the extent to which
consumer engagement with a social media branded post is directly affected by individuals' …

As mass customization programs are becoming ever more common among luxury brands,
this study seeks to identify the dimensions of consumers' perceived value gained and to …