The development of communication and information technology makes it easier for
consumers to share their thoughts and attitudes towards a product or service. For this …

Product improvement has become a multifaceted and uncertain endeavour for
manufacturers in an increasingly competitive business environment. Online platforms have …

Purpose The purpose of this paper is to investigate the moderating effect of homophily
between trust in social media influencers (SMIs) and credibility of the post in influencer …

Retailers hire salespeople in physical stores to boost revenue by influencing consumer
decision‐making. However, the Internet provides consumers with a variety of online product …

This study aims to investigate whether E-commerce Value Co-creation Ability can lead to the
performance excellence of MSMEs. MSMEs' performance advantages and benefits may be …

Digital marketing is currently significantly influenced by two factors: recent developments in
technology and COVID-19 environmental factors. First, COVID-19 has dramatically changed …

Multichannel companies are keen on creating synergies between traditional offline stores
and digital channels. This research aims to investigate the effect of offline store presence on …

Infectious diseases, such as COVID-19, cause disruptions to normal lives and thus trigger
various adaptive reactions. We provide evidence that visual pattern-seeking, which brings …

Purpose Online learning is increasingly popular, and educational platforms provide a wealth
of courses. Improving course sales is the key to promoting sustainable development of …

Mobile promotions, delivered via mobile devices, have gained prominence in marketing
today. This research centers on the role of mobile promotions, exploring factors affecting …