The young tourist's co-creation nexus: market mavens and existential authenticity as driving forces of intentions to revisit and recommend

M Javed, TM Awan - Journal of Hospitality and Tourism Insights, 2023 - emerald.com
Purpose This study explored the role of market mavens for young tourists and existential
authenticity for young tourist co-creation experience. It determines intentions to revisit and …

[HTML][HTML] ChatGPT in Learning: Assessing Students' Use Intentions through the Lens of Perceived Value and the Influence of AI Literacy

AM Al-Abdullatif, MA Alsubaie - Behavioral sciences, 2024 - mdpi.com
This study sought to understand students' intentions regarding the use of ChatGPT in
learning from the perspective of perceived value, exploring the influence of artificial …

Modeling Students' perceptions of chatbots in learning: Integrating technology acceptance with the value-based adoption model

AM Al-Abdullatif - Education Sciences, 2023 - mdpi.com
As technology continues to advance, chatbots are likely to become an increasingly vital tool
in education. This study digs further into how students perceive and accept chatbots for use …

A UTAUT-Based Framework for Analyzing Users' Intention to Adopt Artificial Intelligence in Human Resource Recruitment: A Case Study of Thailand

T Tanantong, P Wongras - Systems, 2024 - mdpi.com
Recruitment is a fundamental aspect of Human Resource Management to drive
organizational performance. Traditional recruitment processes, with manual stages, are time …

New trends in digital marketing emergence during pandemic times

AKM Alsukaini, K Sumra, R Khan… - International Journal of …, 2022 - emerald.com
Purpose This study relies on an integrated model to study the role of instant mobile
messaging apps in the pandemic. The COVID-19 pandemic is resha** different forms of …

[PDF][PDF] Enhancing digital marketing performance through usage intention of AI-powered websites

DA Suleiman, TM Awan, M Javed - IAES International Journal of …, 2021 - academia.edu
Digital and wireless technology are a crucial part of today's modern life. Artificial intelligence
(AI) uses different technologies and systems for speech recognition, visual perception and …

Investigating user-centric factors influencing smartwatch adoption and user experience in the Philippines

MJJ Gumasing, GZDV Carrillo, MAA De Guzman… - Sustainability, 2024 - mdpi.com
Smartwatches enable users to easily monitor their health, self-quantify, and track various
activities. However, manufacturers and researchers in the field of smartwatches must …

[HTML][HTML] Acceptance of Electronic Payment Systems: a critical review forward a parsimonious Model including Vertical and Horizontal Cultural Orientations

H Hilale, A Chakor - Telematics and Informatics Reports, 2024 - Elsevier
The opportunities for prosperity and sustainable development offered by Electronic Payment
Systems (EPS) are of great interest to both authorities and various stakeholders, especially …

[HTML][HTML] Exploring factors influencing intention and actual usage in household solar PV adoption

D Paramita, B Hartono, DS Utomo, HM Arini… - Cleaner and …, 2024 - Elsevier
Carbon emissions primarily result from the combustion of fossil fuel to generate electricity.
Residential Photovoltaic (PV) systems offer greener electricity generation potential, yet …

An extended UTAUT model for analyzing users' Acceptance factors for artificial Intelligence adoption in human resource recruitment: A case study of Thailand

P Wongras, T Tanantong - 2023 - preprints.org
Recruitment is a fundamental aspect of Human Resource Management to drive
organizational performance. Traditional recruitment processes, with manual stages, are time …