Purpose This study aims to develop a systematic literature review of customer value co-
creation in the hospitality and tourism industry and present the different views of the scientific …

While research on metaverse (MV) has expanded, the domain of real-time multisensory-
social-interactions (RTMSIs) in metaverse-tourism has not been recognized so far in travel …

Purpose This paper aims to investigate the interplay of memorable tourism experiences
(MTE) dimensions in driving behavioral intentions of heritage tourists through the mediating …

Applying protection motivation theory, the purpose of this study is to investigate the effects of
social media on customer brand engagement (CBE) and their consequent impact on co …

Though customer engagement (CE) and customer experience (CX) are recognized as key
research priorities, empirically derived insight into their association with tourism customers' …

Customer engagement has been recognized an essential determinant of brand loyalty.
However, the psychological mechanism of customer engagement has rarely received full …

This research aims to explore the impact of perceived risk, fear and social media on tourist's
attitude, engagement, and revisit intention in COVID-19 pandemic situation. The results of …

Though customer engagement (CE) and experience are important research priorities,
empirically derived insight into these concepts and their associations remains scarce. We …

Though prior research has addressed the role of virtual reality (VR) in tourism, the dynamics
and consequences characterizing tourists' VR-based brand engagement, which has grown …

While insight into consumer brand engagement, experience, and identification is rapidly
develo**, little remains known regarding the association of these, and related, concepts …