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A broad overview of interactive digital marketing: A bibliometric network analysis
The widespread adoption of digital technologies and online social networks has
revolutionized the way marketers engage with consumers. By deploying various digital …
revolutionized the way marketers engage with consumers. By deploying various digital …
Digital payment and banking adoption research in Gulf countries: A systematic literature review
The global spread and use of internet and mobile contributed to the development of digital
payments and baking. There is a lack of research which provides comprehensive synthesis …
payments and baking. There is a lack of research which provides comprehensive synthesis …
The effect of social media influencers' characteristics on consumer intention and attitude toward Keto products purchase intention
Social media influencers have become a more effective modern marketing approach used
by businesses to influence consumers' intention and attitude. This study explores this …
by businesses to influence consumers' intention and attitude. This study explores this …
[HTML][HTML] Mobile money as a driver of digital financial inclusion
Meeting the mobile money needs of the less privileged in develo** and emerging markets
opens up enormous possibilities for banks and newly emerged financial-technology firms …
opens up enormous possibilities for banks and newly emerged financial-technology firms …
[HTML][HTML] Impact of the covid-19 pandemic on online consumer purchasing behavior
With the spread of the COVID-19 pandemic and the increasing importance of e-commerce,
the study of online consumer behavior is of particular relevance. The purpose of this study …
the study of online consumer behavior is of particular relevance. The purpose of this study …
Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors
Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
How do social media influencers induce the urge to buy impulsively? Social commerce context
Based on signaling theory, the current research examines the impact of Fashion Influencers
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
Consumers increasingly post videos in which they review products and experiences,
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …
[HTML][HTML] Creating and detecting fake reviews of online products
Customers increasingly rely on reviews for product information. However, the usefulness of
online reviews is impeded by fake reviews that give an untruthful picture of product quality …
online reviews is impeded by fake reviews that give an untruthful picture of product quality …
Way to success: understanding top streamer's popularity and influence from the perspective of source characteristics
Y Guo, K Zhang, C Wang - Journal of Retailing and Consumer Services, 2022 - Elsevier
Live streaming opens a new way for selling products, in which the streamer plays a leading
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …